Color Kills

Branding | Exhibition Design | Academic Project | 2022 | Adobe Illustrator

Color Kills was a collaborative exhibition design project that explored the history of toxic pigments and their impact on the evolution of color. The project involved developing an exhibition from the ground up, including concept development, ideation, curatorial statements, object lists, concept plans, and branding. My primary role focused on creating the visual identity for the exhibition.

Color Kills aims to educate audiences about the hazardous pigments historically used in art and design while highlighting how this deadly past contributed to the development of the safe, vibrant colors we use today. The logo features an illustrated skull to symbolize the dangers of toxic pigments, paired with a cork stopper reminiscent of the apothecary bottles in which these materials were once stored. IvyPresto Display and Proxima Nova were selected to create a visual contrast between the past and present, reinforcing the exhibition's narrative of evolution and progress. Inspired by Pantone color swatches, the exhibition poster further supports the concept, while the visual identity was extended across merchandise including stickers, tote bags, notebooks, and enamel pins.