Motion Graphic PSA “Be On Time”

Motion Graphics | Public Service Announcement | Academic Project | 2021 | Adobe After Effects & Illustrator

“Be On Time” is a ten-second motion graphics public service announcement promoting punctuality. The PSA states: “Running up the stairs is good. Running on the treadmill is better. Running a marathon is impressive. But running late is none of those things. Be on time.”

The repetition of the word “running” and the use of opposition within the script help make the message more impactful and memorable. Throughout the animation, a girl runs in place while the background changes to depict different scenarios. Each keyframe is further distinguished by a unique color palette, creating visual variety and reinforcing the progression of the narrative.